About Us

Who We Are:

The South Willamette Wineries Association is comprised of a group of vineyards, wineries, vintners and related businesses that are passionate about increasing the awareness, visitation and prestige of the South Willamette wine growing region. From urban wineries located in eclectic neighborhoods to rural wineries that grace the lush rolling hills, the bounties of the south Willamette Valley terroir are beautifully expressed through handcrafted, award winning wines.

Viticultural Area:

The ATF established the Willamette Valley AVA (viticultural area) in the Federal Register in 1984. It stretches from the Columbia River in the north to just south of Eugene in the south, where the Willamette Valley ends; and from the Oregon Coast Range in the west to the Cascade Mountains in the east. At 5,200 square miles (13,500 km), it is the largest AVA in the state, and contains most of the state’s wineries. The boundaries of the Willamette Valley AVA were established in 1984, and since then six new, smaller AVAs have been created within the northern portion of Willamette Valley AVA. The Willamette Valley has a cool, moist climate, and is recognized worldwide for its Pinot Noir. Although this distinction is not officially recognized, many wine connoisseurs further divide the Willamette Valley into northern and southern regions, the dividing line being the approximate latitude of Salem (approximately 45° north latitude).

Promotional Materials:

From time to time the  Association adds photos and videos to its promotional library. If you are a photographer or videographer who would like your wine country shots featured on our Web site or in one of our many promotional outreach materials, please contact the Marketing Director by email: denise@SouthWillametteWineries.com

Oregon Wine Board:

The Oregon Wine Board is a semi-independent Oregon state agency managing marketing, research and education initiatives that support and advance the Oregon wine and wine grape industry. The Board works on behalf of all Oregon wineries and independent growers throughout the state’s diverse wine growing regions. The Oregon wine grape and wine industry contributes over $1.4 billion of economic activity to the state economy each year, including over 8,500 wine-related jobs and $200 million in wages. For more information click here.